Let's talk Femme De Cupcakes
I was found on Behance by Femme De Cupcakes CEO and Founder Alex, and that was when I realized I still have an active Behance account...Oops! Lesson learnt, once information is published online, it's out there somewhere FOREVER~!
This is an emerging lifestyle brand scheduled to launch in Spring 2017 with product lines ranging from jewelry to leather handbags and small leather goods. My job is to design and develop the whole handbags and small leather goods line and establish the right look for the brand.
Quite honestly, I was already sold on the name before he did any hard selling. C'mon how many people can say: " Yes I design for and help launch Femme De Cupcakes!" It's like a dream come true to have my two favorite things in the world combining forces: Cupcakes and bags! Thanks Alex!
When I studied FDC's character lookbook I immediately recognize some unique features about Femme De Cupcakes women: They are going to be sophisticated but with a sense of humor to navigate through life. They love to explore what life has to offer but never falling short to kitsch. Though they love colors but juvenile mixing of color blocking or prints are not their thang.
She knows what she wants but does it in a classy-none-diva-in-your-face-type-of-way. So what bag will she be carrying? Well, you gotta wait to find out in Spring 2017 don't you. In the meantime let me share some of my processes with you.
When you consult for any brand, make sure you do your homework and know your shit. Just because Femme De Cupcakes may sound "sweet and cuddly," this is a woman who has sophisticated taste and mature attitude about life. So how do you create the right mood and feeling for it? How do you interpret that through the right hardware design, leather selection, and color pallet?
Additionally, how do you reconcile the fact that this woman may need different styles of bags that fit her needs from morning till night? How do you make all the colors and style sit together so that it's a cohesive brand image from design to design, while still offering all the nuances?
My one and only advice on that is do not COPY, EVER! Do NOT look at what Celine or Valentino is doing and emulate. This way you will never find the look for your own brand, as you are simply regurgitating what has been done. Instead, study what and most importantly, how they have done the styles you love. From novel construction to never before seen hardware design, or interesting color combo and mixe of materials; take inspirations from them and run wild with your own ideas.
And sketch like there's no tomorrow and thus begin the process of Concept Illustrations:
If you hit a writer's block, get yourself a box of cupcakes and be inspired! It always help!