Niko Ineko is set to launch in Spring 2018 during NY fashion week. Think edgy cute with lots of attitude and subtle kitty detail, plus vegan power...
I took the project on the spot.
Projected SKU plan consists of main bag styles, evening, SLG, and GIFT. Stay tuned.
This board is built by the client and sent to me for inspiration.
Preliminary concept CAD by ModaRévisé® showing constructional details, hardware usage, and overall silhouette direction.
Attached model is a friend of the client's, it makes my job so much easier knowing who my potential customer will be! Let me re-qualify; it makes my job so much easier knowing that my client KNOWS who its potential customer will be.
We thought geo print in blocks of minimal colors will be great to offset the sleek silhouette of each style.
When Design and Reality actually meet, it is such a wonderful feeling that it makes the job of SKU consolidation mighty difficult.
In the perfect world I'd keep all the SKU for Niko Ineko, but that is simply not possible when you need to streamline the excess to build a cohesive brand collection.
"What to keep, what to drop, and in what color-way or style."
- that is the question.