Niko Ineko a new kind of modern aesthetics + animal spiritualism.
This board is built by the client and sent to me for inspiration.
We thought geo print in blocks of minimal colors will be great to offset the sleek silhouette of each style.
When Design and Reality actually meet, it is such a wonderful feeling that it makes the job of SKU consolidation mighty difficult.
In the perfect world I'd keep all the SKU for Niko Ineko, but that is simply not possible when you need to streamline the excess to build a cohesive brand collection.
"What to keep, what to drop, and in what color or style."
- that is the question.