Branding & Business Development

1. Business Strategy & business plan development: market research &positioning, and SWOT analysis.

2. Creation of unique Brand Look through product design development, and brand prism analysis.

3. Establishmet of product position and pricing structure in target market segment. 

Product Design & Development

1. Including day bags, evening bags, SLG, novelty items, GWP, hardware, print, and lining

2. Seasonal trend research and Mood Board creation

3. Concept Illustrations/CAD 

4. 1:1 ratio full size specs for handbag, custom hardware, lining, and print designs. They can be done in either English or Chinese as per your request. (In both traditional and Simplified Chinese)

5. Repeat Print or Graphic Placement Print 

6. Fashion Concept Illustrations for internal use or external advertising purposes.

JJ Hermana Branding Strategy - Market Research 

JJ Hermana Brand Look 

 Sample Trend Research& Moodboard 

Sample Trend Research& Moodboard 

Sample 1:1 ratio full size spec where the bag is drawn up to scale. Again, this can be done in both English or Chinese as per your request. 

 Sample design sketch by hand

Sample design sketch by hand

Sample 1:1 ratio full size spec of component hardware. Yup, they are all drawn up to scale.  

Sample SKU Linesheet 

Sample Prints: first and final strike-offs