Branding 

• Market research and segmentation, competitor SWOT analysis

• The Brand Look development including brand prism, signature design or color/material establishment. 

• Business Strategy & business plan development: market positioning, 

• Price structure development 

JJ Hermana Branding Strategy - Market Research 

JJ Hermana Brand Look 

Product Design

• Including product, hardware, print, and lining

• Trend research and Mood Board creation

• Concept Illustrations/CAD (by hand or computer) 

• 1:1 ratio full size specs for handbag, custom hardware, lining, and print designs. They can be done in either English or Chinese as per your request. (In both traditional and Simplified Chinese)

• SKU Linesheet 

• Repeat Print or Graphic Placement Print 

Sample Trend Research& Moodboard 

Sample Trend Research& Moodboard 

Sample 1:1 ratio full size spec where the bag is drawn up to scale. Again, this can be done in both English or Chinese as per your request. 

Sample design sketch by hand

Sample design sketch by hand

Sample 1:1 ratio full size spec of component hardware. Yup, they are all drawn up to scale.  

Sample SKU Linesheet 

Sample Prints: first and final strike-offs